Corealis Pharma
Brand film
Every lab, every machine, every pair of gloves.
World-class science, hidden behind closed doors.
Corealis is a CDMO in the Laval Science Park. For more than 20 years they've helped biotech and pharma companies turn new molecules into tablets and capsules, from pre-formulation to clinical supply.
Their reputation was strong. Their problem was visibility. Prospective clients couldn't see the team, the labs or the equipment until after they'd signed, and in a business built on trust, that slows every deal down.
The goal: content that opens the doors early, builds credibility, and helps sales at the moment a client is deciding who to work with.
Put the people in front of the machines.
The people you'll work with
A client hiring a CDMO is really hiring its scientists. So the CEO, the head of Analytical and the head of R&D are on camera, and the extras in every lab are real Corealis staff doing their real jobs.
Real science on camera
No pretend pipetting. Every action was planned and validated with the lab ahead of time: tablets dropping into dissolution baths, samples going into the HPLC, the V-blender spinning up, tablets coming off the press.
A cinema look in a regulated lab
Widescreen 2.35:1, vintage Zeiss glass and a full lighting package, inside labs with PPE, no-jewelry rules and work that can't stop for long. The result looks like a film, not a facility tour.
Six weeks of prep. A day and a half in the lab.
In a working lab, there's no room to improvise. Here's how we got from a first conversation to four finished deliverables.
Scope & proposal
We started from the business problem, not the camera. What does a prospective client need to see before they trust a CDMO with their molecule? That turned into four deliverables, each built for a different stage of the sale.
Scripts, together
Corealis's marketing lead wrote the scripts and interview questions. We reviewed every line, then annotated the scripts shot by shot to turn them into a storyboard and a shot list.
The location scout
Two buildings, every lab, module and stairwell, plus the skybridge. We tracked the sun across the facade for the exterior shots and picked the entrance for the CEO interview.
Pre-production
A full production deck: deliverables, crew, hair and makeup, wardrobe, moodboard, schedule and a page for every room. Each lab had a prep checklist and a list of scientific actions validated with the Corealis team.
On set
A 6 AM call to catch the exteriors in morning light, then lab by lab through both buildings. Interviews and headshots with hair and makeup, aerials from the drone, and a half day to wrap the manufacturing modules.
Edit & delivery
First cut of the brand film in two weeks. Two rounds of revisions on each film, then colour grading and a final sound mix. Every film was delivered in 16:9 for the web and 1:1 for social.
The crew
- Seb FurtadoProducer / director / photographer
- Simon DufourDirector of photography
- Adam PanyachackGaffer
- Giuliana PichiralloHair & makeup
- Florence LabrieMarketing lead, Corealis
The kit
- Cinema A-camZeiss Contax primes
- Nikon Z8Stills + B-cam
- Cinema lightingRun by Adam
- EasyrigHandheld moves
- DJI droneAerial exteriors
- 14mm to 200mmNikon + Sony glass
- Tethered to iPadClient sees every frame live
- Project
- Corealis brand content
- Date
- Wed, June 25, 2025
- Call
- 6:00 AM — director + DP
- Crew
- 7:00 AM
- Location
- Cité de la Biotech, Laval
- First up
- Exteriors, both buildings
- Notes
- No jewelry in the labs
| Scène | Action | Cadrage | Mouvement | |
|---|---|---|---|---|
| 1 · Extérieur | Entrée du bâtiment principal, tôt le matin | Wide | Push in | |
| 1 · Extérieur | Les deux immeubles, vue aérienne | Wide | Drone | |
| 2 · Labo analytique | Comprimé dans le bain de dissolution | CU | Var. | |
| 2 · Labo analytique | Échantillon dans le HPLC | MED | Var. | |
| 3 · Module B | Le mélangeur en V démarre (technicien pour l'échelle) | Wide | Var. | |
| 3 · Module B | Les comprimés sortent de la presse | ECU | Var. |
Cinema lights in a working lab.
The labs kept running while we shot. Every setup had to light a scene beautifully, then pack up fast so the scientists could get back to work.
- Labs booked all day, with room for delays
- No jewelry in the labs
- PPE wherever Corealis requires it
- Total silence for interviews
- No social posts without approval
- Creative sign-off from Corealis marketing on set
One shoot, the whole sales cycle.
Website & sales
The brand and facilities films do the first tour, long before a client books a site visit.
Trade shows
Photos licensed for conference prints, booth backdrops and flyers, where CDMOs compete face to face.
LinkedIn & social
Square cuts of every film plus short CEO videos, made for the feed their buyers actually read.
Six months later, Corealis called again.
When Corealis announced its partnership with Rottendorf Pharma in early 2026, they brought us back to shoot it.
What a project like this looks like.
Where full-service brand and facilities productions like this one usually land. Every project is scoped to fit: final pricing depends on shoot days, crew and what you need delivered.
- 01Strategy & creative directionDeliverables built around your sales cycle, not just a shot list.
- 02Scripts & interview prepScript review, interview questions and a storyboard your team signs off on.
- 03Full pre-productionLocation scout, production deck, schedules, lab prep and call sheets.
- 04A senior film crewDirector, DP, gaffer and hair & makeup, used to working around live operations.
- 05Cinema and photo kitCinema camera and lenses, full lighting, drone and tethered review on set.
- 06A brand filmThe emotional, mission-driven centerpiece of your brand.
- 07A facilities filmA narrated tour of your labs and equipment for the website and sales team.
- 08Leadership videosShort interview pieces that put your CEO in front of future clients.
- 09A retouched photo libraryLicensed for web, social, conference prints, backdrops and flyers.
- 10Revisions & finishingTwo rounds of revisions, colour grading and a final sound mix.
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